Agency Drives Off Competition to Clinch Bsm Rebranding Contract

Summary


A Bath-based marketing firm has been chosen to lead a Pounds 4 million revamp of the branding of the British School of Motoring (BSM).

TheAgency, which is run from offices in Upper Borough Walls, fought off competition from respected national agencies to claim the title of lead creative agency for the BSM.

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Extract


Agency Drives Off Competition to Clinch Bsm Rebranding Contract

The national driving school was bought six months ago by German group Arques Investors, which has set ...

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