Summary
Research in Bath has concluded that some anti-drinking campaign adverts may be "catastrophically misconceived" - and simply encourage youngsters to consumer more alcohol.
An expert at the University of Bath says they may backfire because they play on the entertaining "drinking stories" that young people use to establish their social identity.See the full content of this document
Extract
Anti-Drinking Adverts May Backfire
A three-year study has suggested that drunken incidents, suc...
See the full content of this document
Sponsored links
