Summary
Lotus has always been able to do driving enjoyment as well as anybody but the rest of the package sometimes left a little to be desired. The Evora is the British firm's attempt to break into the mainstream sports coupe market where quality and image are as important as handling and performance. The likes of Porsche and Audi should be concerned.
There are plenty of car manufacturers that would kill for a little bit of what Lotus has got. The Norfolk-based manufacturer oozes credibility with its single-minded sports cars beloved of enthusiasts and its 50-year philosophy of performance through light weight looking ever more prophetic in the era of spiralling fuel costs and environmental pressures.See the full content of this document
Extract
Evora Stirs Up the Competition
Realising this undoubted potential has been the problem for Lotus but we could be seeing the beginnings of a more concerted effort to challenge the big players in the performance car market with the Evora.
The sets out to broaden the appeal of the Lo...See the full content of this document
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